Michael Beasley

Pure Visibility, Ann Arbor, Michigan
Usability Analyst and Project Manager, January 2008 - Present

• Develop Internet marketing strategies with clients, incorporating search engine optimization, paid search advertising, social media, and usability
• Manage paid search management and search engine optimization assessment projects
• Create wireframes and information architecture for website redesign projects
• Evaluate user experience for websites and form recommendations for improvements
• Conduct interviews with potential users and study web analytics to develop user personas

Compuware, Detroit, Michigan
Usability Engineer, May 2006 - January 2008

• Designed user interfaces for Windows and web applications and communicated designs through detailed specifications
• Planned and conducted usability tests, and analyzed and reported on results
• Developed standards for web style guide for Compuware products

Thomson Gale, Farmington Hills, Michigan
Usability Engineer, September 2005 - April 2006

• Planned workflow and deliverables for newly formed Usability Analysis and Design team, drawing upon knowledge of user research methodology
• Created high fidelity mockups of new functionality for Thomson Gale products

USE Lab, University of Michigan, Ann Arbor
CTools Quality Control Lead, May 2004 - August2005

• Conducted heuristic evaluations of new designs and collect requirements by monitoring user support issues.
• Worked with development team to create new workflow that incorporates QC into release cycle, form go/no-go decisions on new releases, and allocate developer time for work on new builds.
• Formed plans to assess new releases for usability, requirements compliance, and integration with other systems.
• Supervised quality control team during testing and special projects.
• Created procedures/documentation for newly formed QC team, including reports on testing.

Canton Public Library, Canton, Michigan
Intern, May - August 2004

• Gathered requirements for adaptation of Web OPAC to library's needs by interviewing users.
• Performed card sorting experiment to form recommendations for improving information architecture of website.

President, Michigan Chapter of Usability Professionals' Association
April 2007 - Present

• Organize and host meetings on topics of interest to usability professionals
• Organize Internet User Experience conference
• Lead officer board meetings
• Advocate usability to companies unfamiliar with this discipline

Associate Content Editor, UX Magazine
February 2007 - Present

• Coordinate with article authors during editing process
• Edit articles to clarify presentation of ideas

Officer, Michigan Chapter of Usability Professionals' Association
2006

Strengthen Your Professional Network with LinkedIn!
July 10, 2008
In this presentation for the Ann Arbor Area Chamber of Commerce, I discussed how small business owners could use LinkedIn to network.

Introduction to Usability: An Interactive Discussion
February 10, 2009
At this Michigan Usability Professionals’ Association meeting, I led a discussion that helped attendees understand usability, its methodology, and how it could fit into their organizations.

University of Michigan, School of Information, 2003-2005
Master of Science of Information, Specialization: Human-Computer Interaction

University of Michigan, 1998-2002
Bachelor of Arts in English and Music